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Beehive/Services/Analytics & measurement

Web analytics and marketing measurement

The report shows clicks. You need to know where customers come from. We connect key events, enquiries and available sales data, so you can decide what to improve, what to stop and where to invest next.

Let’s find your next customer

What should digital marketing measure?

Digital marketing should measure key customer steps, lead or purchase quality and the connection between traffic sources and business outcomes alongside reach and clicks. The measurement plan should follow the actual customer journey.

What do we actually work on?

Clear definitions of conversions and supporting events

Consistent campaign and source tagging

Reports built around business questions

Identified gaps between visits and outcomes

How we put the plan to work.

01

STEP 1

Measurement plan

We define business questions, important actions and the data needed to answer them.
02

STEP 2

Implementation and verification

We check settings against real user journeys and expected events.
03

STEP 3

Decisions

We organise reporting to separate useful signals from noise and clarify the next step.

Before we begin.

Is Google Analytics enough?

That depends on the business. Analytics may need to connect with ad platforms, forms, an online store or the sales process.

What is a conversion?

An action that represents progress towards a business goal, such as an enquiry, booking, purchase or qualified contact.

How do you validate measurement?

We compare expected and recorded events on defined test journeys, checking duplicates, missing parameters and consent.

Give your next customer a clear reason to choose you.

Let’s find the bottleneck