What is a digital marketing strategy?
A digital marketing strategy defines your audience, positioning, messaging, the role of each channel, measurement and the order of priorities. Its purpose is to align the work around the same business outcome.
Digital marketing strategy
Ads, posts, a new website. Plenty of activity. Not enough business? A growth strategy identifies the first bottleneck to fix, who you’re selling to and how to judge whether the investment is paying off.
Let’s find your next customerWhat do we actually work on?
One commercial goal to judge progress against
A clear audience, offer and reason to choose you
Priorities that guide your time and budget
A plan for execution, testing and measurement
How we put the plan to work.
01
STEP 1
Diagnosis
We review your offer, goals, customer journey, channels and measurement.
02
STEP 2
Decision
We identify the main bottleneck, audience and core message.
03
STEP 3
Action plan
We sequence channels, landing pages, creative work and measurement into a practical plan.
Before we begin.
Does the strategy include channel selection?
Yes, after defining the goal, audience, offer and path to action. Channels serve the strategy.
When should we revisit our strategy?
When activities no longer produce a clear business outcome, channels operate separately, or your offer, market or priorities change.
How does strategy connect to execution?
We turn it into priorities, responsibilities, test hypotheses, landing pages, campaigns and measurement.